Your first 3 ads in 7 days, or we add a free extra ad.
The clock starts once access and assets are in.
Delivery promise
7 days
Your first 3 ads in 7 days, or we add a free extra ad.
The clock starts once access and assets are in.
Miss that window and we add one extra ad at no charge. The promise is the date. It is not a CPA or a ROAS.
Hook rate
Did the first seconds hold them.
CTR
Did they tap through.
CPA
What that creative cost to acquire.
Every retainer includes a bi-weekly check-in and a one-page report. By ad. Plain English on what we are killing and what we are scaling.
Example only. Not a client result. No numbers until ads are live.
Creative
Hook rate
CTR
CPA
Call
Master · city hook
—
—
—
Scale or kill
Location cut A
—
—
—
Hold
Location cut B
—
—
—
Rewrite hook
Process
From a teardown to a cadence.
01
Growth Teardown
Send the ads you are already running. You get a recorded walkthrough of your ads, 3 rewritten hooks, plus quick notes on your site and SEO. Free, and it is the way in.
02
Kickoff
If we work together: assets, the offer, winners, losers, and the claims we can and cannot make. No cut without a concept sign-off.
03
First three
Your first 3 ads in 7 days, or we add a free extra ad.
The clock starts once access and assets are in.
04
Every two weeks
A check-in and a one-page report on hook rate, CTR, and CPA by creative. Plain English on what we are killing and what we are scaling. New ads keep landing on your package cadence.
Why Hook Lab
Speed, testing, one team, one report.
Speed
The first three ads go out in 7 days, or we add a free extra ad. Then the cadence keeps going.
Testing
Enough variants to kill what fails and keep what holds. Not one film and a hope.
One team
Web design, video ads, SEO, and social growth. The Hook Lab team. You are not briefing four vendors.
One report
When the work is more than ads, you still get one report. The Growth System is that bundle for franchises.
Straight answers.
What is a Growth Teardown?+
A recorded walkthrough of your ads, 3 rewritten hooks, plus quick notes on your site and SEO. The Hook Lab team sends it. It is a look at the work, not a slide deck.
Who is Hook Lab for?+
Two lanes. GTA and Ontario franchise and multi-location brands that already run Meta ads — fitness, kids’ education, home services, QSR, med-spa, auto. And Canadian Shopify or DTC brands doing roughly $15k to $150k a month that already spend on Meta or TikTok. Not a fit: pure dropshipping tests, or a brand with nothing to advertise or post yet.
What does the delivery promise cover?+
Your first 3 ads in 7 days, or we add a free extra ad. The clock starts once access and assets are in. If that date is missed, we add one extra ad at no charge. It is a delivery promise. It is not a promised CPA or ROAS.
Do you run the ad account?+
Not inside the video ad packages. You or your media buyer can keep the spend, and we deliver platform-ready files, captions, primary text, and a note on how to pair the tests. Social growth adds organic calendars and posting, and paid Meta or TikTok management quoted on spend. The Growth System includes ads made and managed.
What’s in the monthly packages?+
Starter is $1,500 CAD for 8 ads, one revision round, and a kickoff brief. Growth is $3,000 for 16 ads, two revision rounds, and a mid-month check-in. Scale is $4,500 for 24 ads, two revision rounds, and weekly strategy. Every package includes concepting, hooks, filming or UGC-style production as scoped, on-screen text, and 9:16 exports.
What is the Franchise Location Pack?+
A master ad for $1,500, plus $150 for each localized cut: city name, local owner or staff, and the local offer. It is priced per master and per location, not as a monthly retainer. Built for franchises and multi-location brands.
How do revisions work?+
Each package includes a set number of rounds. After those rounds, further changes wait for the next batch or a paid overage. We do not run an open-ended edit.
What do you need before the clock starts?+
The clock starts once access and assets are in. That means brand or location assets, the offer, ads that won, ads that died, and any claims we cannot make. Review silence over 48 hours, after one ping, pauses the clock.
What is the Growth System?+
A monthly bundle for franchises, from $5,000 CAD. Ads are made and managed, with landing pages and local SEO, and one report instead of three. It does not replace the ad packages or the Location Pack. Those still stand on their own.
Why one team?+
Web design, video ads, SEO, and social growth come from the Hook Lab team. You are not briefing four vendors. The Growth System puts ads, landing pages, and local SEO on one report, from $5,000 CAD a month, for franchises.
