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Hook LabTorontoTeardown

Franchise · GTA and Ontario

One master. A cut for every location.

For fitness, kids’ education, home services, QSR, med-spa, and auto brands that already run Meta ads — from the franchisor or through local co-op funds.

$150 a cut

Franchise Location Pack

$1,500 master.
$150 a cut.

Not a monthly retainer. One master ad, then a localized cut per location: city name, local owner or staff, local offer. A master plus five cuts is $2,250 CAD.

Get a free Growth Teardown

  • Hook

    City or neighbourhood, said out loud and burned in.

  • Face

    That location’s coach, owner, or campus lead.

  • Place

    Their storefront, plaza, or campus entrance.

  • Offer

    The local co-op offer, not the national tagline.

  • End card

    Address and a booking link with a location UTM.

For franchises

Bundle

Growth System

Ads made and managed, plus landing pages, plus local SEO, with one report.

From $5,000/mo CAD

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Spec 01

@hooklab · spec

Vaughan, this one’s for you

If you live in Vaughan and you’ve been “starting Monday” for six months…

Spec 01 · beat 1/5
  1. Vaughan, this one’s for you. If you live in Vaughan and you’ve been “starting Monday” for six months…
  2. One class. 45 minutes.. Come to one class. Just one. Coach-led. No guessing.
  3. I came for the free class.. That was a year ago.
  4. Right off the main road.. We’re at the plaza. You already drive past it.
  5. First class free. Book your free class. Link below.

Spec 01 · Franchise

Your first class is on us

The master opens on that location’s coach saying the city name. It reads like a neighbour, not a chain spot with a city tag slapped on.

A city-name hook stops local scrollers. A coach’s face does the trust work a franchisor brand film cannot. One master, many cuts, so the cost stays per location.

Spec 04 · Franchise

Bored in math class?

A GTA math school with 30+ campuses. Master, then a cut per campus.

Most multi-campus education ads are a registration notice with a city tag. This spec opens on a parent’s problem — a kid who finishes the worksheet and slumps — and closes on that campus’s own lead, naming the cross-streets.

Parents scroll past a calendar. They stop for a kid who’s bored. The assessment class answers “is this too advanced?” A local face and a cross-street read like a neighbourhood school. One approved master, then a $150 cut per campus. The school stays unnamed in this spec. It is not affiliated with or commissioned by any campus.

Spec 04

@hooklab · spec

Done in 5 minutes. Again.

She finishes her math homework in five minutes… and then she’s bored.

Spec 04 · beat 1/5
  1. Done in 5 minutes. Again.. She finishes her math homework in five minutes… and then she’s bored.
  2. Fine isn’t the problem.. Her teacher says she’s fine. She’s not being challenged.
  3. Not tutoring.. One weekly class for kids who are already ahead. K to 11.
  4. [Campus] · cross-streets. Every student starts with a complimentary assessment class.
  5. Book the assessment. Complimentary assessment class. Link below.

Your first 3 ads in 7 days, or we add a free extra ad.

The clock starts once access and assets are in.

Need a monthly volume instead of location cuts? Starter, Growth, and Scale are $1,500, $3,000, and $4,500 CAD.

Get a free Growth Teardown