Testing Hook Lab
Starter
$1,500
CAD / mo
- 8 ads a month
- 1 revision round
- Kickoff brief
Toronto · TikTok, Reels, Meta
Hook Lab is a fast, affordable growth studio for Ontario franchise brands and Canadian Shopify stores. Video ads are the way in. Built to be tested.
Your first 3 ads in 7 days, or we add a free extra ad.
The clock starts once access and assets are in.
Recorded walkthrough · 3 rewritten hooks · Free
CAFE
Latte6.85
× 22 days150.70
@hooklab · spec
$6.85 × 22 workdays
I did the math on my café habit and felt sick.
Lane A · GTA and Ontario
Multi-location brands already running Meta ads. One master, then a localized cut for every location.
Lane B · $15k–$150k / month
Canadian product brands already spending on Meta or TikTok. Creative fatigue is the bottleneck.
Storyboards, not case studies. Every frame is labeled spec. No client logos, no testimonials, no results.
@hooklab · spec
Vaughan, this one’s for you
If you live in Vaughan and you’ve been “starting Monday” for six months…
Your first class is on us
A GTA fitness franchise. One master, then a cut per location.
@hooklab · spec
Delete your 9-step routine
I threw out nine products. My skin got better.
The one-product routine
A Canadian Shopify skincare brand. One product, not a 9-step shelf.
CAFE
Latte6.85
× 22 days150.70
@hooklab · spec
$6.85 × 22 workdays
I did the math on my café habit and felt sick.
Your café habit, at home
A Canadian Shopify coffee subscription. Receipt math, then the ritual.
@hooklab · spec
Done in 5 minutes. Again.
She finishes her math homework in five minutes… and then she’s bored.
Bored in math class?
A GTA math school with 30+ campuses. Master, then a cut per campus.
Monthly · CAD
You keep running the ads. We keep feeding the account. No strategy retainers. No 12-week brand films.
Testing Hook Lab
$1,500
CAD / mo
Steady creative volume
$3,000
CAD / mo
Aggressive testing and scale
$4,500
CAD / mo
Your first 3 ads in 7 days, or we add a free extra ad.
The clock starts once access and assets are in.
Delivery promise
The clock starts once access and assets are in.
Miss that window and we add one extra ad at no charge. The promise is the date. It is not a CPA or a ROAS.
Hook rate
Did the first seconds hold them.
CTR
Did they tap through.
CPA
What that creative cost to acquire.
Every retainer includes a bi-weekly check-in and a one-page report. By ad. Plain English on what we are killing and what we are scaling.
01
Send the ads you are already running. You get a recorded walkthrough of your ads, 3 rewritten hooks, plus quick notes on your site and SEO. Free, and it is the way in.
02
If we work together: assets, the offer, winners, losers, and the claims we can and cannot make. No cut without a concept sign-off.
03
Your first 3 ads in 7 days, or we add a free extra ad.
The clock starts once access and assets are in.
04
A check-in and a one-page report on hook rate, CTR, and CPA by creative. Plain English on what we are killing and what we are scaling. New ads keep landing on your package cadence.
Why
One team
The Hook Lab team ships the first ads fast, then keeps testing. Web design, video ads, SEO, and social growth sit in the same studio.
When the work is more than ads, you get one report. Invoices are in CAD.
A recorded walkthrough of your ads, 3 rewritten hooks, plus quick notes on your site and SEO. The Hook Lab team sends it. It is a look at the work, not a slide deck.
Two lanes. GTA and Ontario franchise and multi-location brands that already run Meta ads — fitness, kids’ education, home services, QSR, med-spa, auto. And Canadian Shopify or DTC brands doing roughly $15k to $150k a month that already spend on Meta or TikTok. Not a fit: pure dropshipping tests, or a brand with nothing to advertise or post yet.
Your first 3 ads in 7 days, or we add a free extra ad. The clock starts once access and assets are in. If that date is missed, we add one extra ad at no charge. It is a delivery promise. It is not a promised CPA or ROAS.
Not inside the video ad packages. You or your media buyer can keep the spend, and we deliver platform-ready files, captions, primary text, and a note on how to pair the tests. Social growth adds organic calendars and posting, and paid Meta or TikTok management quoted on spend. The Growth System includes ads made and managed.
Starter is $1,500 CAD for 8 ads, one revision round, and a kickoff brief. Growth is $3,000 for 16 ads, two revision rounds, and a mid-month check-in. Scale is $4,500 for 24 ads, two revision rounds, and weekly strategy. Every package includes concepting, hooks, filming or UGC-style production as scoped, on-screen text, and 9:16 exports.
A master ad for $1,500, plus $150 for each localized cut: city name, local owner or staff, and the local offer. It is priced per master and per location, not as a monthly retainer. Built for franchises and multi-location brands.
Each package includes a set number of rounds. After those rounds, further changes wait for the next batch or a paid overage. We do not run an open-ended edit.
The clock starts once access and assets are in. That means brand or location assets, the offer, ads that won, ads that died, and any claims we cannot make. Review silence over 48 hours, after one ping, pauses the clock.
A monthly bundle for franchises, from $5,000 CAD. Ads are made and managed, with landing pages and local SEO, and one report instead of three. It does not replace the ad packages or the Location Pack. Those still stand on their own.
Web design, video ads, SEO, and social growth come from the Hook Lab team. You are not briefing four vendors. The Growth System puts ads, landing pages, and local SEO on one report, from $5,000 CAD a month, for franchises.